The China Intercontinental Communication Center (CICC) recently hold an event “Experience Day of the Beautiful China” at Thomson Reuters headquarters in New York City’s Times Square on Sept. 14, 2015, which is the first time in the world to introduce virtual reality technology into travel industry.
“Beautiful China” took place at Thomson Reuters’ headquarters in New York City’s Times Square on Sept. 14, 2015
“Experience Day of the Beautiful China” adapts 3D technology to wearable devices, allowing the user to be immersed in a 3D world through a light head-mounted display and enjoy an in-depth experience of Chinese travel culture. This activity aims at building 3D Chinese tourist attractions full view allowing VR roaming, and develops a series of on-line and off-line communication activities all over the world by human interaction and immersed 3D experience to demonstrate Chinese glamour of tourist culture through unique form.
The U.S unveiling at the Thomson Reuters building was part of a larger “Experience Day of Beautiful China” global tour initiative, hosted by the CICC in conjunction with State Council Information Office of the People’s Republic of China, China National Tourism Administration (CNTA) and Chinese Consulate General in New York. The event featured an assortment of venerable speakers including Zhang Meifang, deputy consul-general for the Chinese Consulate in New York, Jing Shuiqing, vice president of CICC, and Peter Zhang, president of the Sino-American Friendship Association.
Deputy Consul-General Zhang Meifang and CICC VP Jing Shuiqing unveil the news at a press conference (left photo)at Thomson Reuters New York headquarters and following a demonstration for travel agents (right photo)
“American travel enthusiasts have always been attracted to China and the CNTA and CICC have been looking for better ways to let them experience what China has to offer as a tourism destination. The introduction of virtual reality technology will attract more travel enthusiasts select to China for vacations as well as business meetings and incentive travel,” said Jing Shuiqing, vice president of CICC. “If, as the old English adage goes, a picture’s worth a thousand words, the translation of travel promotional content to the 3D landscape represents the greatest leap forward for our industry since the advent of traditional video took us beyond the marketing limitations of still photography,” said Mr. Jing.
“This is the first time to introduce 3D VR technology into tourism culture communication field for China. We wish to share Chinese beautiful by innovative technology and new methods to realize cross-language and transcultural communication, and thus initiate a new pattern for exchange and cooperation between China and Arerican.” he added.
During the activity of “Experience Day of the Beautiful China”, the representatives of China State Council Information Office and CICC jointly presented wearable device – 3Glasses VR helmet to Chinese Consulate General in New York.
Deputy Consul-General Zhang Meifang and chief inspector of Reuters William Riordan experience 3D device
“Through wearable device, users can walk at the virtual scenic spots built by 3D technology to get a real sense of beautiful China. Such activity can help American public get a better understanding of China and further strengthen the culture communication and cooperation between China and American.” said Ms Zhang.
Participants of “Experience Day of the Beautiful China” feel inconceivable about the immersive experience of VR travel after they wear 3Glasses helmets. “Honestly speaking, I even have no choice to walk around Chinese all 34 provnices, let alone foreign friends.” Zhang Meifang firsthand experienced VR device and she expressed, “The breakthrough experiment of ‘Beautiful China’ in the new medias communication field allows more people to feel Chinese beautiful scene through game experience, and approach China, find China, and then experience China, understand China.”
In addition to a technological presentation, keynote addresses, an informative roundtable discussion and live demonstrations of the technology, “Beautiful China” attendees enjoyed an comprehensive overview of tourism highlights in China from Bing Sun (pictured right), director of Sunshine Travel USA and vice chairman for the Pacific Asia Travel Association’s (PATA) New York Chapter.
The remainder of the afternoon saw cultural performances showcasing authentic music and dance numbers and a delectable assortment of culinary delights.
The headsets will also have a major impact on the trajectory of travel into China as much of the content in development is focused on emerging destinations outside the main tourism zones. “The content will allow prospective travelers to virtually experience off-the-beaten path destinations in China and is expected to bring considerable attention to areas such as scenic Mt. Wuling Great Rift Valley in Chongqing, Wuhan’s temple-lined Mulan Mountain and the more than 200-foot-tall Leshan Giant Buddha in Sichuan, a UNESCO World Heritage Site dating back to the Tang Dynasty,” said Mr. Jing.
“We’re also looking to develop content for destinations throughout Asia and the larger global tourism market in future phases of this project,” Mr. Jing noted.
Chinese President Xi Jinping says that tourism is a bridge for the dissemination of civilization, cultural exchanges and enhancement of friendship, as well as an important indicator of the improvement of people’s livelihood. The campaign “Experience Day of the Beautiful China” will take the US as its first stop for its brand new communications strategy. It will then shift to the areas along the One Belt and One Road initiative. All this will be done in a bid to promote China’s national image and tourism offerings to the world.
CICC(China Intercontinental Press) was established in 1993 December, and it is a comprehensive international culture communication agency, which owns 4 export-oriented transmission platforms including film and television communication, book publishing, cultural exchange and online journal. CICC(China Intercontinental Press) has built cooperation relationship with more than 40 TV stations from over 20 countries or regions, and more than 30 publishing agencies from 19 countires and regions. It has developed culture communication activities in over 40 countries and regions, and its television, movie and book products has been spread to more than 200 countries and regions.
Grecia is the author of tournavationmke.com. She loves to travel around the world and share her experience and knowledge about the travel industry, features about travel trends. Prior to travel writing, Grecia covered Internet and Technology articles and contributing for many other web blogs.
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